To celebrate Earth Day on April 22, 2021, American shoe brand, Converse is launching a new product made of recycled-material; Renew Chuck Taylor All Star Crater Knit. Since the end of 2019, Converse has been innovating in Renew products to show the company’s strong commitment for a waste-free future.
At the beginning of its collection, Converse launched Renew Cotton that uses a new process combining 40% of recycled cotton canvas waste from footwear manufacturing, producing new threads used as the material for the upper raw fabric of the renewed canvas.
Last year, the Renew campaign signified a new era in the design of the brand: to convert used material into the most iconic and beloved sneakers in the world.
Two initial iterations of the new collection are Renew Canvas, made of 100% recycled polyester from used plastic bottles and Renew Denim, categorized as recycled textile cut and fit on the top part of Chuck Taylor and Chuck 70.
The Renew campaign demonstrates how the Chuck Taylor model continues to develop through an innovative design and process.
Converse initiated its sustainability journey with Chuck Taylor to rapidly achieve global scale and to speed up the effort in reducing wastes. Thousands of pairs of Chuck are now being made from recycled material, able to divert tons of wastes from the garbage dump.
Chucks have become iconic sneakers because they change over time, with each individual experience within and the big effort to reduce waste from production as one of the methods for canvas evolution.
Other than creating environmentally-friendly products, at the end of last year, Converse Indonesia has pioneered a global campaign to clean the city air through Converse City Forests, a campaign for sustainable street art through mural paintings combining street art with youth’s environmental awareness.
So far, three murals have been completed at 3 different locations in Central, South and West Jakarta involving talented young mural artists such as Olderplus, Blesmokie, Wormo and Fivust. The campaign uses paints made from ecological and natural material able to absorb CO2 gas pollution similar to trees.
The City Forests campaign is still in continuation at numerous locations in Jakarta, wherein in the coming month of May, Converse will carry out mural activities under Women Equality theme, still in collaboration with local muralist members of Converse All Star community.
The City Forests campaign is initiated in 14 cities around the world, including Jakarta (Indonesia), Sao Paulo (Brazil), Manila (The Philippines), Bangkok (Thailand), Sydney (Australia) and others.
Converse actively searches for ways to keep the momentum going, hand in hand with local artists from different parts of Indonesia and the world to support its mission to bring fresh air to the cities.
Currently, there have been 8,033 trees “planted” during the Converse City Forests campaign. For further information regarding Converse City Forests campaign, please visit conversecityforests.com
About Converse
Converse Inc., with its central office in Boston, Massachusetts, is a subsidiary of, and fully owned by, NIKE, Inc.
Established in 1908 as a rubber shoe company specializing in rubber shoes. Shortly after, the same rubber material was used in tennis shoe manufacturing. In 1920, the company produced the first basketball shoes made of canvas named “All Star”, to handle balls buried in the field.
Currently, Converse is sold globally in more than 160 countries, and had brought rich legacies of footwear such as Chuck Taylor All Star, Jack Purcell, Cons and Chuck Taylor All Star II which had been present throughout historical moments, music making, urban art, and street skateboarding across the world, as well as being considered as fashion icons and workday companions.
Each product line developed by Converse has its own identity, style and customization, making it a brand that does not limit its fans.
About PT Map Aktif Adiperkasa Tbk (MAPA)
In December 2020, MAPA, a subsidiary company of PT Mitra Adiperkasa Tbk (MAPI), has operated 1,121 booths in 79 cities in Indonesia and managed more than 150 brands, more than 40 of which are exclusive brands.
Three of the company’s main lines of business are Sports, Leisure footwear and Kids products. MAPA also has an exclusive multi-brand retail network, including Planet Sports.Asia, Sports Station, Golf House, Ogaan, Kidz Station, and Planet Sports Kids.
In 2019, the company acquired Astec, a regionally famous badminton, fitness and leisure activity brand founded by Alan Budikusuma and Susi Susanti, gold medalists at the Olympics and World Championships. For a comprehensive information regarding MAPA, please visit mapactive.id.
