It was also recently announced that Singapore will continue to host the Formula 1 Singapore Grand Prix as part of the FIA Formula One World Championship for another seven years, from 2022 to 2028. This is the fourth contract renewal for Singapore, and the seven-year extension is the longest for the race to date.
This will give Singapore a longer runway to capture pent-up demand as international travel recovers. It also allows STB, Singapore GP Pte Ltd and industry partners to develop new experiences to meet the evolving interests of locals and visitors.
Attractions Industry Performance
Singapore also welcomed new attractions such as the Museum of Ice Cream and SkyHelix Sentosa. Existing attractions used this period to refresh their offerings or introduce new ones, which included Haw Par Villa’s Hell’s Museum, the Brickosaurs World at Singapore Zoo and River Wonders, ArtScience Museum’s new permanent Virtual Reality (VR) gallery, Madame Tussaud’s Singapore: Marvel Universe display, National Orchid Garden’s Tropical Montane Orchidetum, and Gardens by the Bay’s Orchid Haven.
There is also a series of new attractions in the pipeline. For example, the Jewel-rassic Quest, a ticketed AR experience at Jewel Changi Airport’s Canopy Park and Shiseido Forest Valley, is slated to launch in 2022.
Using immersive AR technology, users will be transported 89 million years into the past on a quest, where they will complete activities and interact with dinosaurs along the way.
Cruise Industry Performance
The cruise industry rebounded strongly following the start of “cruises-to-nowhere” in late 2020. Since then, Singapore’s cruise industry saw over 400,000 domestic passengers set sail on close to 300 cruise sailings.
With the implementation of STB’s CruiseSafe certification programme and strong support from both Dream Cruises and Royal Caribbean International, there have been no COVID-19 clusters on board the two cruise ships to date.
Looking Ahead and Sustaining Singapore as a top-of-mind destination amongst Indonesians
STB will continue to ramp up efforts in our key source markets including Indonesia and deepen engagements with our tourism partners to capture growth and inspire travel to Singapore.
In 2021, STB through its office in Indonesia stepped up efforts to strengthen Singapore’s mindshare as a top destination in the minds of avid travellers who found themselves unable to travel. In 2022, STB will continue these efforts through in-market partnerships and collaboration with Made With Passion[6] Singapore brands, as well as local brands in key markets.
Mohamed Firhan Abdul Salam, Area Director STB Indonesia (Jakarta), said: “The Singapore Tourism Board offices in Indonesia are constantly looking for new and innovative ways to market the destination and its refreshed offerings.”
