Collaborates with Muralist Philip Ponk Creates a First-Ever In- Store Mural, Themed Indonesian Local Culture
A shoe brand from the United States, Converse opened its first flagship store at Kota Kasablanka Mall, South Jakarta. Welcoming this special moment, Converse held a collaboration with muralist artist Philip Ponk and a number of Converse All Star members by creating a mural in the store, which was the first time ever, painting a special mural with the theme of local Indonesian culture.
In this special moment of opening this main outlet, in addition to mural creations, Philip Ponk also launched a special design pattern with the same theme as his mural, where this design will only be available at Converse outlets at Kota Kasablanka Mall.
Philip Ponk is known as an artist, illustrator and graphic designer as well as a muralist who is involved in many art scenes, one of which is Ponka’s flagship work. Philip Ponk was chosen by Converse as one of the One Star Icons.
The Converse flagship store, which is located in unit 166 on the 1st floor of Kota Kasablanka Mall, is here not only to reach out and get closer to consumers and to offer the most complete collection of all Converse products such as shoes, apparel and accessories, but also to introduce the Converse by You experience that gives an opportunity for store visitors to customize the various collections of emblems available on their Converse shoes. The patch can be pinned directly on their favorite shoe which is attached using a special machine.
It’s bigger, better and best experience with Converse by You. Yes, that’s right, with an area of 126 square meters, this new flagship store looks wider, cooler with special murals and of course with an exciting experience for visitors through Converse by You. Through this outlet that has the most different concepts and designs, Converse will also establish various exclusive collaborations with well-known local artists and muralists in Indonesia.
About Converse
For over a hundred years, Converse has empowered the daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Starting with the iconic Chuck Taylor All Stars and One Star sneakers, we have journeyed alongside the evolution of sport, street and creative culture.
