PAUL runs a well-being campaign to invite people to eat with high-quality products and enjoy the food
Following the success of its first location in Cilandak Town Square which was opened in August 2021, PT Sari Food Lestari part of PT Map Boga Adiperkasa Tbk (MBA) is now expanding PAUL Le Café to Oakwood, Mega Kuningan. PAUL Le Café is part of PAUL Indonesia which was established in 2013 in Indonesia. With a 32 square meters area, it is expected to provide a new hangout spot and create valuable moments around excellent products.
PAUL Le Café’s concept offers a modern version of the French “art de vivre”. It focuses on a new customer promise based on the combination of a 100% Arabica coffee sustainably grown together with the most delectable pastries and viennoiseries from PAUL.
“We focus on customer satisfaction as well as delivering the highest standard in all we do. We hear customers demand, therefore we bring PAUL Le Café to Oakwood neighbourhood, in order to fulfil customers’ expectations for high quality and authentic taste of France, closer to you in the most strategic location,” said Anthony Cottan, President Director of PT Map Boga Adiperkasa Tbk.
“In this June, we run a well-being campaign showcasing gourmet and balanced recipes. For customers who wish not to eat meat, we also provide a selection of dishes that are vegetarian or vegan friendly,” said Jane Kurniawan, General Manager of PT Sari Food Lestari.
Jane added PAUL’s well-being campaign is more about inspiring people to eat a diverse diet, and choose high-quality products, for example, the transparency of the ingredients, the use of natural ingredients and colors, and the promotion of nutrient-dense flours and, most importantly, enjoy food. We offer our customers a wide range of options as well as easy-to-understand reference points. Because eating properly with PAUL is, and always will be, simple and, of course, always synonymous with pleasure!
PAUL Le Café at Oakwood, adds to the existing PAUL currently in several locations throughout Jakarta such as Pacific Place, Indonesia Stock Exchange Building, Plaza Senayan, Plaza Indonesia, Grand Indonesia, PIK Avenue, Pondok Indah Mall 3, and Le Café Cilandak Town Square.
About PAUL
PAUL is a French family story. Originally from Croix, near Lille, the capital city of Nord Pas de Calais in France, PAUL’s strength lies in the savoir-faire of 5 generations of bakers leading the brand since 1889. As of today, Maxime Holder is the Chairman of PAUL France and is managing 400 branches, in 47 countries in the world. Every hour more than 2,550 croissants are sold by PAUL in the world.
About PT Sari Food Lestari
PAUL Bakery in Indonesia is proud to be part of PT MBA, and in the PAUL bakery’s family since 2013. The first store in Indonesia was built at Pacific Place Mall (South Lobby), Jakarta. Since the very first day, the team strives to serve the best quality of products by choosing and importing most of the raw materials from France. This is why PAUL Bakery is known to serve unique and qualitative pastries, viennoiseries, and bread; the key to their success is to bake and sell their products until the end of the day only.
This is the guarantee for French qualitative and healthy products.
