The introduction of Sva – a range of supplements designed to help maintain optimum health – and Aman Fine Fragrance in 2020 continued this journey, bringing Aman into the comfort of home. This sentiment was echoed in 2021, with the arrival of a new retail collection, The Essentials by Aman, comprising timeless ready-to-wear pieces that answer the needs of every Aman guest.
With innovation a cornerstone of the brand’s philosophy, in 2020 Aman welcomed a new hotel brand, Janu – meaning ‘soul’ in Sanskrit. Janu offers a unique take on hospitality where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu aims to bring balance to the head and heart and rekindle the soul. Three forthcoming Janu hotels are already under construction: Tokyo; AlUla in Saudi Arabia and Montenegro.
