One of the significant steps taken by Common Grounds is building a roastery facility located in Pantai Indah Kapuk, Jakarta. The roastery, which has acquired a certification from the National Agency of Drug and Food Control (BPOM), not only allows Common Grounds to supply coffee beans for its own coffee shops in Jakarta, Bandung, and Surabaya but it also allows them to create bespoke specialty coffee blends for various cafes, restaurants, and hotels around the country.
“We aim to be recognized globally as one of the best coffee companies. That is why we are now providing various products and services to cater to end-to-end needs,” revealed Aston.
Community and Collaboration
Common Grounds is also eager to engage across different communities in Indonesia. Through its new path, it is now not only welcome to coffee enthusiasts but also to be more open to various communities.
To accommodate that, Common Grounds has taken unique steps; Common Grounds Zero at ASHTA District 8 welcomes design enthusiasts with its notable design by AlvinT Studio by Alvin Tjitrowirjo.
The store also provides big meals and bespoke cocktails to culinary aficionados. The recently opened Common Grounds Pondok Indah Plaza 2 features a retail corner selling collectible sneakers and urban attires by local and international designers.
In August, this coffee brand also collaborated with Museum Macan and renowned Indonesian artist Agus Suwage, to release unique cup sleeves decorated with beautiful art by the artist.
“We are open to any events and activations with other brands. This is in line with one of our visions to bring people together and create connections amongst different communities,” stated Aston.
