To further elevate and express the attitude of Converse’s collective, a playlist of 10 tracks from the campaign – spanning beats from hip hop, rap, afro punk, Latin, Indian, K-pop, and punk – is available on Converse’s Spotify channel. Converse will also be showcasing musicians and highlighting music from some of the 6 second versions of the campaign on Tik Tok.
“Create Now. Create Next.” was developed in partnership with McCann Worldgroup and officially debuts October 6 on Instagram, TikTok, Twitter, Spotify, and YouTube with 6, 15 and 30 second spots as well as longer form versions. The digital and social activations will also be complemented with out-of-home media.
