Over the last 25 years the brand has launched in China, East Asia, India and (almost) all regions of Southeast Asia where connoisseurs are often the first non-lager beer consumers to try. Indonesia is at the forefront of our brand.
Hoegaarden comes in favorite bottles and glassware packaging, pouring rituals, and flavors that cannot be compared to today’s typical lagers. What’s more, we are talking about beer that was first brewed about 600 years ago by monks who received the first fruits and spices to be carried along the silk road connecting Asia to Belgium! This year, we finally brought back some of that historical context with a modern.
