In addition to the Cold Stone Family Pack, which is available at the convenience store, Cold Stone offers a variety of ice cream flavors and additional cakes just in time for the holidays.
This December marks the 15th Anniversary of Cold Stone Creamery® in Indonesia and to celebrate, they’re serving up a fresh take on a classic flavor with Family Pack Ice Cream to selected convenience stores for the first time.
“Due to the fact that ice cream falls within the category of refreshing treat, PT Map Boga Adiperkasa Tbk (MBA)’s wide F&B portfolio includes Cold Stone Creamery, which MBA introduced to Indonesia 15 years ago in response to the demand of the nation’s snack-loving consumers. After 15 years, Cold Stone Creamery has expanded have 16 stores in Jakarta, Tangerang, Bekasi, Bandung & Bali and will continue to grow in the coming year with new locations, new menu variations, and expansion in wholesale business through HORECA channels and convenience store,” said Vasilis John Vasiliou, Leader of Growth Brands within PT Map Boga Adiperkasa Tbk.
Cold Stone Creamery pioneered ice cream customization, creating unique ice cream creations on a frozen granite stone as its signature process. The name of Cold Stone comes from the cold granite slab that staff members use to mix toppings into the ice cream. According to Cold Stone’s motto, “the way you want it,” consumers can enjoy any type of ice cream they like, whether it will be mixed or served plain, which is why Cold Stone Creamery introduce the Family Pack Ice Cream, so that the customers can enjoy and make their own favorite creations anywhere.
“Since Cold Stone Creamery was previously only available in in Jakarta,Tangerang, Bekasi, Bandung and Bali we are now expanding our distribution channels by introducing Family Pack Ice Cream to a number of convenience stores in Jakarta and other major cities, Surabaya & Bali,” said Dini Alamanda Arizully, Brand Manager of Cold Stone Creamery.
Dini added, “Right around the corner comes the holiday season, which is typically a time for friends and family to come together. Along with the introduction of the Family Pack Ice Cream, to celebrate the holiday this year, Cold Stone specifically offers several options and seasonal products that could make thoughtful year-end presents for loved ones.”
