PT Map Boga Adiperkasa Tbk Celebrates Its 700th Store by Opening PAUL in Mall Kelapa Gading

About PAUL

PAUL is a French family story. Originally from Croix, near Lille, the capital city of Nord Pas de Calais in France, PAUL’s strength lies in the savoir-faire of 5 generations of bakers leading the brand since 1889. As of today, Maxime Holder is the Chairman of PAUL and is managing 400 branches, in 47 countries in the world. Every hour more than 2,550 croissants are sold by PAUL in the world.

About PT Sari Food Lestari

PAUL in Indonesia is proud to be part of PT MBA, and in the PAUL bakery’s family since 2013. The first store in Indonesia was built at Pacific Place Mall (South Lobby), Jakarta. Since the very first day, the team strives to serve the best quality of products by choosing and importing most of the raw materials from France. This is why PAUL Bakery is known to serve unique and qualitative pastries, viennoiseries, and bread; the key to their success is to bake and sell their products until the end of the day only. This is the guarantee for French qualitative and healthy products.

About PT Map Boga Adiperkasa Tbk (MBA)

Purveyor of high-quality F&B, MBA is home to Indonesia’s world’s most iconic F&B brands over 600 stores and 39 cities as of August 2022, MBA strives to be in all convenient locations where Indonesians work, eat, entertain and travel. MBA was founded in 2004 as a subsidiary of PT Mitra Adiperkasa Tbk, the leading lifestyle retailer in Indonesia. MBA is listed on the Indonesia Stock Exchange since 2017.

About PT Mitra Adiperkasa Tbk (MAPI)

MAP has a portfolio of more than 150 world-class brands from department stores, sports, fashion, kids, food & beverage to lifestyle. As of September 2022, MAP operates more than 2,500 retail outlets in 79 cities across Indonesia.

The main retail concepts managed include; Department Stores: Sogo, Seibu, The FoodHall; Fashion & Beauty: Zara, Marks & Spencer, Kipling, Cotton On, Mango, Massimo Dutti, Swarovski, Zara Home, Boots, Sephora; Active (Sports, Leisure & Kids): Sports Station, PlanetSports.Asia, Foot Locker, Converse, Golf House, Reebok, Skechers, Onitsuka Tiger, Staccato, Clarks, Kidz Station, Smiggle, Lego; Digital: Digimap, Digiplus; Food & Beverage: Starbucks, Pizza Marzano, Krispy Kreme, Cold Stone Creamery Ice Cream, Godiva, Genki Sushi, Subway; Others: Alun Alun Indonesia. 

For more information about MAP please visit map.co.id.

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