The store in Jakarta is the company’s 17th Signing Store globally creating equal opportunities for the local Deaf and hard of hearing community
Tomorrow, Starbucks Indonesia will open its first signing store store dedicated to the Deaf, hard of hearing, and sign language communities in Jakarta, Indonesia. Designed with inclusivity and accessibility at its core, customers at the Starbucks Tata Puri Community Store will be served by Deaf and hard of hearing baristas who proudly wear the green apron. The store is located on Jl. Tanjung Karang No.3 Kebon Melati in Central Jakarta.
Creating Equal Opportunities and an Inclusive Customer Experience
The Starbucks Tata Puri Community Store provides a third place where all customers, including the Deaf and hard of hearing community can gather, socialize, and nurture human connections. Deaf baristas will wear green aprons with the company’s name, Starbucks, embroidered in sign language. Partners (employees) who can use Bisindo sign language will wear an “I Sign” pin. Customers also will be able order beverages and food using a writing tablet.
Starbucks Signing Store created equal opportunities and an inclusive customer experience.
The store also offers a community area for members of the Deaf community to support and conduct programs from Gerkatin (Gerakan untuk Kesejahteraan Tunarungu Indonesia) and Pusbisindo (Pusat Bahasa Isyarat Indonesia) – two organizations Starbucks has partnered with in Indonesia to support sign language education for the broader community.
To encourage a culture of human connections through the celebration of Deaf culture and sign language, the store will also host sign language lessons and coffee workshops in sign language.
The First Signing Store in Indonesia
“The inauguration of the Signing Store is a major achievement for Starbucks Indonesia as it celebrates its 20th anniversary in the country,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia, Starbucks licensee partner in Indonesia. “The Signing Store demonstrates our commitment to creating a more inclusive and diverse work environment, and to widening access to all communities.”
Starbucks Signing Store Indonesia Team.
“We were delighted to see the enthusiasm from the Deaf and hard of hearing community when we opened applications. More than 150 people applied from across the country. The baristas who have been selected are a diverse group, including a former swimming para-athlete and fashion models,” said Anastasia Dwiyani, senior general manager of Human Capital at PT Sari Coffee Indonesia. “As with all our partners, we are excited to help nurture their talent and advance career opportunities.”
