Elle & Vire Professionnel presents “The Values We Share Challenge” in search of talented individuals in culinary industries.
In 2022, Elle & Vire Professionnel launched a campaign titled “The Values We Share.” Through this campaign, Elle & Vire Professionnel wanted to share four strong values shared by the brand’s dairy farmers and community of global chefs that use Elle & Vire Professionnel products.
The first value is Taste. Its presence highlights the pleasure of an unrivaled full rounded flavor that enhances chefs’ creations. The second value is Origin which serves as the guarantee of a French origin. The next value is Excellence which acts as an assurance of the safety of working on a product that the chefs can rely on to bring the best results to their recipes. The last value is Nature which represents the pride of working with raw materials as close to nature as possible.
The Values We Share Challenge
To bring the four strong values to Indonesia, Elle & Vire Professionnel brings back its annual “The Value We Share Challenge” that runs from 1 October 2022 to 15 January 2023. Through this event, Elle & Vire Professionnel is inviting young talents aged 17-30 to join the online cooking competition with the complete rules below:
- To join this event, participants must register at https://bit.ly/RegistrationTVWSChallenge22.
- Make a video creating Indonesian inspired plated dessert using a minimum of 30 percent of Elle & Vire Professionnel three renowned products from all ingredients. The main product participants must use is Elle & Vire Professionnel Excellence Whipping Cream, Butter, and the other Elle & Vire Professionnel product can vary depending on the recipe.
- Elle & Vire Professionnel allows participants to be creative by incorporating other ingredients, like chocolate, nuts, dried fruits, and more. Most importantly, all components—including garnish—should be edible.
- The video submitted must be in landscape format with a maximum of two minutes, consisting of an introduction, the dessert’s main ingredients, dessert plating, and a comprehensive explanation about the dessert.
- Video is submitted to https://bit.ly/SubmissionTVWS22 with proofs of Elle & Vire Professionnel receipt from the store, the dessert photo with Elle & Vire Professionnel product packages in the background, and lastly, the recipe of the dessert.
- Participants must upload their videos to their personal social media account, tag @elleetvirepro_indonesia, and put #TONEofINDONESIA in the caption.
