2. Memory Makers
Only 16% of Indonesians are found to be in this group that takes a more simplified approach to travel: to make memories and visit places. Globally, 44% are aged 42 and over and are habitual in their travel behaviors.
The future can be a daunting prospect for them. They put people first and place less value on technology and sustainability, reassured by existing methods. However, despite their skepticism about technology, they are excited about virtual reality (VR) and augmented reality (AR) preview tours with the majority expected to use VR tours before purchasing a trip.
3. Travel Tech-Fluencers
31% of Indonesians are identified to be in this group that includes today’s young business travelers with a forward-looking perspective on life. Globally, 48% of the group are under the age of 32 and their perspective is symbolized by how much technology they own.
However, there is a discord when it comes to what excites and concerns them around the future of technology and travel. While many want to travel sustainably, it seems they are more conscious about sustainability options around their method of travel, rather than where they’ll be staying.
4. Pioneering Pathfinders
More than a third of Indonesians (35%) are discovered to be in this Traveler Tribe with individuals of this group living a fast-paced life, always looking for their next adventure. Globally, their life is in full swing with 82% between the ages of 23 and 41.
They like to plan but are not afraid of risk and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. They will also be very comfortable using all forms of alternative payment methods in 2033, whether via cryptocurrency or within a virtual reality environment.
The study also revealed that Indonesians are looking forward to:
- Quicker trip planning with artificial intelligence (44%)
- Quicker travels to trip destinations (42%)
- The chance to travel in more environmentally friendly ways (42%)
Meanwhile, the top 3 emerging technologies that pique the interest of Indonesian travelers for 2033 are being able to pay for trips by cryptocurrency, in a virtual reality or via facial recognition; using data to create relevant trips and biometric data to allow you quick access through passport control.
Decius Valmorbida, President, Travel, Amadeus: “As an industry we want to build travel experiences that are both inspiring and inspired. And we can only do that by understanding what travelers want now and into the future. As we look ahead, it is clear that what the Excited Experientialist will require will be different from that of the Memory Maker.”
