Adjust’s Mobile App Trends ebook provides key insights for developers and marketers to drive strategic growth in the year ahead
Mobile marketing analytics suite Adjust today released its annual Mobile App Trends report, detailing upward momentum for e-commerce, fintech and gaming apps thus far in 2023, despite economic headwinds.
While 2022 marked the industry’s first ever slowdown, 2023 early indicators show a turnaround is already well underway — with mobile app installs trending upward in e-commerce (+4%), fintech (+13%), and gaming (+10%) against their 2022 averages.
“Global conditions and user needs are evolving rapidly, but the need for growth and ROI in the mobile app marketing industry remains the same,” said Simon “Bobby” Dussart, CEO of Adjust.
“Delivering highly customized, seamless user experiences, executing on cross-platform campaigns, and tapping into the potential of new channels, such as connected TV, will prove invaluable for marketers and developers seeking sustained and strategic growth in 2023 and beyond.”
The report — based on datasets totalling more than 100,000 apps tracked by Adjust — analyzes long-term trends in installs, sessions, time spent in-app, retention, re-attribution rates, and more, across the globe.
These insights enable developers and marketers to better understand their audience and the state of the app economy.
Additional key takeaways from the report include:
- ATT opt-in rates have climbed again. With data-privacy now the norm, user education on the topic is improving, resulting in continually increasing opt-in rates. ATT opt-in rates for Q1 2023 have climbed to an overall industry average of 29%, up four percentage points year-over-year, with gaming reaching a high of 36% and fintech climbing from 11% to 18%.
