- The m-commerce boom as revenue consistently trends upward. Sessions and session lengths in m-commerce were both up year-over-year in 2022, and sessions are up another 7% in thus far 2023. In-app revenue for e-commerce was up 4% YoY in 2022, with November coming in as the biggest month ever tracked by Adjust.
- Despite economic headwinds, fintech apps grew globally demonstrating the resilience and increasing relevance of mobile financial services. Global installs for fintech apps grew 2% in 2022 while global sessions grew 19% year-over-year — up most notably in LATAM (54%) and EMEA (40%). Fintech in-app revenue also skyrocketed more than 90% from November 2022 through January 2023.
- Hyper casual games maintain dominance, accounting for the highest share of gaming app installs. While Hyper casual games make up 25% of gaming app installs, action games represent the highest proportion of sessions at 25%. Gaming app installs and sessions decreased significantly in 2022, but are bouncing back, up 10% and 11%, respectively, in January 2023. In-app revenue is also up, by 14%, compared to Q4 2022.
The report also highlights the top 10 most downloaded apps in 2022 across mobile e-commerce, gaming, and fintech, and provides key insights from leading industry players. Kathleen Gambarelli, Group Product Marketing Manager, Revenue, Snap Inc. notes that, “Maintaining agility in this changing mobile ecosystem is of critical importance.
From rapidly introducing product features that better serve our community and advertisers, to diversifying revenue streams and embracing new industry standards around measurement, Snap has proved adaptable and resilient.”
Dussart added that current trends demonstrate the mobile app ecosystem’s ability to consistently persevere and adapt to the diverse and ever-developing needs of users. “Success in 2023 will be defined by those who are able to cut through the noise to stand out from the competition,” he said.
