Inspired by Lemonade
The name was inspired by the phrase ‘when life gives you lemon, make lemonade’. At Squeeze 90, lemons or deadstock inventory is squeezed into ‘Lemonade’. Squeeze 90 is a chance for brand owners to liquify their deadstock into income in a fun way, instead of burning goods, discarding it, or letting it sit in the warehouse as a liability. The term ‘Deadstock’ is not to be confused with ‘B stock’ or ‘Outlet stock’, as the product itself does not have any defect or mal-production.
Aspired by the Universe
Squeeze90 is a universe of items with a discount of up to 90%. The Group’s aim is to transport customers and shoppers into an alternate universe, where shopping for discounted goods feels as good, as luxurious, and as fun as the full price experience.
