Rick Owens’ reimagined Chuck 70 provides a new way to wear; Music icon Peaches showcases the silhouette in new campaign
Innovation and distortion have been throughlines of the ongoing Converse x DRKSHDW collaboration, and they come together again in the partnership’s latest offering—the Laceless Turbodrk Chuck 70. This update to the iconic silhouette features an elastic gore insert along the tongue that offers a snug, secure slip-on fit, giving consumers the option to ditch their laces.
As part of the launch campaign, Owens continues his portrait series, this time featuring feminist musician, producer, director, and performance artist, Peaches.
“Peaches is a pioneer which through its graphic, intelligent lyrics over tight brutal electronic beats helped make a generation of feminist women singers revel in as much sexual control as had been traditionally held by their male musical counterparts,” said Owens.
“She is an essential counterbalance to the misogynistic energy that is still, unfortunately, a fact of life. her scrappy resistance and ferocity are in the tradition of the ramones, who represent the spirit of converse the most to me.”
First introduced in 2021, the Turbodrk Chuck 70 follows Owens’ practice of confident contortion of cultural signifiers, which is reflected in his decision to bend and reshape Converse’s iconic canvas shoe.
