Invite Customers to Be Creative and Have a Chance to Win Prizes
This year’s Coffeemezation campaign is a little different from last year’s. The promotion launches on April 24 by allowing customers to express their creative ideas for their dream Starbucks® drink on the website Starbucks.co.id/coffeemezation.
This stage runs until May 14, and the team has chosen four finalists with very interesting beverage ideas: Iced Salted Caramel Green Tea Latte from Suci Rahmadhani, Sweet Brown Sugar & Vanilla Macchiato from Fiqi Hermaarif, Iced Tiramisu Latte from Rayi Cita, and White & Dark Royal Cream Frappuccino® from Mirna Morina.
“From April 24 to May 14, we received over 11 thousand submissions with various extraordinary ideas, and we were finally able to choose four finalists,” add Astrid Tanggara, Senior General Manager, Portfolio Marketing & Communication for PT Sari Coffee Indonesia.
“In keeping with this year’s theme, ‘Make Your Drinks Come True,’ Starbucks® will also make the finalists’ dreams come true by showcasing four of their creations to be enjoyed at all Starbucks® stores in Indonesia from June 12 to July 9 2023.”
The four Starbucks Coffeemezation 2023 finalists with their four dream beverages.
At the end of the period, on July 12, 2023, the finalist with the highest performance will earn enticing prizes ranging from a Vespa, gold, an iPhone, and MAP vouchers. Not only that, customers who haven’t had the opportunity to become finalists still have the opportunity to win a total of millions of rupiah in prizes by buying one of the drinks from the 4 finalists and then creating content about the Coffeemezation 2023 drink to show their support on social media. For more info, click Starbucks.co.id/coffeemezation.
So, which Starbucks® Coffeemezation drink is your favorite this year?
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 32,000 stores around the globe, the Company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.
