A New Contemporary Photography Series by Internationally Acclaimed Artists
Belmond unveils a new contemporary photography series, ‘Belmond Legends’, to celebrate the unique stories and rich heritage of its remarkable properties and their inspiring destinations, as seen by internationally-acclaimed photography artists. Deeply rooted within the arts community, this new series strengthens Belmond’s long-standing commitment to creative expression, which sees the global luxury brand brought to life in the contemporary photography space, for the first time on a global scale.
For the opening chapter of this new campaign, the exceptional talents of François Halard, Chris Rhodes, Letizia Le Fur and Coco Capitán, each carefully chosen for their distinctive approach to light, space, and colour, were invited to capture the essence of six timeless European ‘Belmond Legends’ including: Hotel Cipriani, Venice; Splendido, Portofino; Villa San Michele, Florence; La Residencia, Mallorca; Caruso, Amalfi Coast and the Venice Simplon-Orient-Express, A Belmond Train.
With camera in hand, the photographers lived the life of the guest – immersing themselves in the heart of each iconic residence to encapsulate intimate, dynamic and authentic moments that provide glances of genuine experiences. The photographs offer a progressive and personal perspective on these already iconic destinations – showing each property in a new light.
As Seen By: A New Lens on a Timeless Experience
For over four decades, Belmond has been crafting exceptional travel experiences with a pioneering spirit and a passion for authenticity. Each property has a story to tell, now captured in a visual journey to rediscover some of Belmond’s most legendary properties, as seen by some of the world’s greatest photography artists.
British artist Chris Rhodes delved into the daily life of Hotel Cipriani in Venice, capturing a world of timeless glamour and bold energy, where fascinating people indulge in life’s pleasures. At the Splendido in Portofino, Rhodes showcases the hotel’s exquisite Ligurian glow and effortless elegance, highlighting the enigmatic nonchalance of an ancient monastic retreat turned light-infused sanctuary.
Renowned photographer François Halard’s expertise in architecture and interior design shines through in his photographic work at Villa San Michele in Florence. Halard’s images evoke the Renaissance majesty and cinematic vistas of this dreamlike destination, while at La Residencia in Mallorca he has captured the hotel’s organic energy, sensuous atmosphere and true celebration of island light.
