Cosmetics and personal care companies from Thailand, for the skin care category are IN2IT, Milk Plus, De Leaf Thanaka, Proud, Madelyn, Natural Serisin Premium, Mc Jabrial, Natural Medisilk Premium, P.O Care, Ustar-Signature. Meanwhile, for the hair care category, the brands Biowoman and Narose are present, while body care is represented by the brands Fae and Mae, and Orchid Wonder.
As for herbal aroma spray/perfume and inhalers, there are the Ayatana, Kiss of Beauty, and Idoggrance brands, and for cosmetics, beauty, and spas, there are Pattrena and Merry Cosmetic Laboratory.
Notification and Halal Certification of Cosmetic Products
On the same occasion, the Director for Registration of Traditional Medicines, Health Supplements and Cosmetics at the Indonesian Food and Drug Monitoring Agency (BPOM) Dwiana Andayani said, to protect consumer interests related to cosmetic products, the government requires industry and importers to carry out a notification process.
“So starting January 1 2011 since harmonization was implemented in ASEAN countries, that’s when the notification process for cosmetic products began to take effect. This means that companies are responsible for producing cosmetic products that are believed to meet safety standards, meet product quality, generate profits (benefits), and comply with labeling requirements,” he explained.
Dwiana added that the notification was implemented in the form of issuing a distribution permit which is valid for 3 years. If there is no change in the contents of the product, then the distribution permit can be renewed.
In line with the development of the cosmetics market in Indonesia, the number of products notified to BPOM is always increasing. If in 2021 the notifications reached 96,611 products, then in 2022 it will increase to 98,310 products. From 2023 to June 2023 notifications have reached 51,390.
Meanwhile, notifications for Thai cosmetic products originating from 78 industries in Thailand and 72 importers in Indonesia have also reached 3,186 product notifications at BPOM.
Coordinator for Partnership and Public Policy Analyst and Political Analyst at Halal Product Assurance Organizing Agency (BPJPH) Ministry of Religious Affairs RI Fertiana Santy stated, at the G20 meeting some time ago, President Joko Widodo stated, in 2024 Indonesia has the potential to become a global hub for halal products, given the large amount of ecosystem and industry support which became the engine driving the rise of the national economy towards advanced Indonesia.
In line with this, the Ministry of Industry estimates that the potential value of halal products along with their market opportunities and economic activities will reach US$303 billion in 2022. Currently, the Muslim community’s consumption of halal products alone reaches 3.1 percent to US$2.3 trillion later until 2024.
Seeing the potential for consumption of halal products which is quite large, halal issues can become a technical obstacle in the field of trade, so, for this reason, the government is also establishing various collaborations to rebrand Indonesian Halal with various cooperation institutions between countries both inside and outside the country, so that view or orientation to “Halal Is Good (MyHalalMyBaik)”.
