Introducing two new drink menus: Banana Oatmilk Frappe and Ice Shaken Oatmilk Espresso
Paul’s expansion is set to continue in September, as PT Map Boga Adiperkasa Tbk opens Paul Le Cafe in the Cipete area. This will be the 8th Paul Le Café and 16th Paul Bakery in Indonesia. This is also the first store outside of the mall and at a stand-alone building. What’s more, there will be 2 exclusive drinks available only at the Paul Le Cafe Cipete.
In competitive markets, especially in densely populated areas, a single location may reach its saturation point and expansion allows you to tap into a diverse market. Aside from that, Paul also want to connect a stronger relation with the community in South Jakarta by opening a new store in Cipete.
“Cipete is one of the most popular neighbourhoods in South Jakarta. There are numerous cafes or coffee shops in this area that serve various sorts of coffee and snacks. This makes it a popular destination for both locals and tourists looking for a warm and relaxing ambiance.”
“Apart from that, there is an international school in Cipete that cater to Paul’s target market. Paul wants to be a part of this community and strives to deliver something special, such as our pastry, where the important elements have been imported straight from France to maintain the quality and taste. Turn it into a spot to hang out with friends and family or a spot to wait while the kids are in school,” said Michelle Hendrawan, Head of Marketing Paul.
“Paul has always been found in shopping mall areas before, but Paul Le Cafe in Cipete is very special because it is the first outlet to be established outside the mall and the first stand-alone store,” Michelle added.
Paul Le Cafe Cipete’s uniqueness continues with two exclusive drink menus: Banana Oatmilk Frappe and Iced Oatmilk Shaken Latte. Through this menu, Paul provides customers with options for products made from plant-based milk.
