Through this brand new spirit, the youth from Generation Z will be inspired to sustain their creativity in music and other activities by trying to “hack” various elements in the creation process in order to bring forth something entirely new that is creative, ground-breaking and refreshing.
Converse All Stars musicians will also participate in the Hack the Store event, including the DJ Performance featuring new creations across genres. Additionally, the guests at the event will be able to participate in ‘Create Your Chuck’, where you can customize Converse shoes for free. An exclusive design patch and T-Shirt by artist Diela Maharanie awaits us during this special occasion.
These efforts build upon ongoing acitivites with Converse All Stars including last February, Converse initiated a brilliant cross-genre musical collaboration as Basboi, a rapper as well as a member of the Converse All Star Indonesia.
And Feel Koplo, an Indonesian artist who is also a local Dangdut Remix DJ released a unique next-level creation in the form of a single track entitled Star-Link, an awesome and fresh composition combining modern Hip-Hop and local dangdut remix music with traditional Sundanese musical instruments, received well by the public with positive response from young Indonesian music lovers.
About Converse
Converse Inc., headquartered in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc.
Founded in 1908 as a rubber shoe company specializing in rubber shoes. Shortly thereafter, the same rubber raw material was used in the manufacture of tennis shoes.
In 1920, the company produced the first basketball shoes made of canvas, called the” All Star”, named after the ball buried in the field.
Currently, Converse is sold globally in more than 160 countries, and has conquered a rich heritage of legendary footwear such as Chuck Taylor All Star, Jack Purcell, Cons and Chuck Taylor All Star II that have been present in several moments in history, making music, urban art and skateboarding on the streets of the world, in addition to being considered fashion icons and companions of weekdays.
Each line developed by Converse has an identity, style and customization that make it a brand that does not limit its fans.
