PT Map Boga Adiperkasa Tbk Support the Pink October Campaign, Led by Paul and in Collaboration with Lovepink
PT Map Boga Adiperkasa Tbk (MBA) continues to participate in the Pink October campaign, a global effort to raise awareness about breast cancer, through its seven brands: Paul, Cold Stone Creamery, Genki Sushi, Godiva, Krispy Kreme, Pizza Marzano, and Subway.
This year, for the second time, MBA is cooperating with Lovepink, a non-profit organisation founded on a community of breast cancer warriors and survivors. Aside from raising awareness about breast cancer, MBA also will donate from the sale of selected products that Lovepink can implement to carry out their noble mission.
“I believe it’s essential for us to do more than just run successful business. We must also use our platform to raise awareness about important issues affecting our communities. Breast Cancer Awareness Month gives us an opportunity to make a meaningful impact in the fight against breast cancer. At our company, we’re proud to support Pink October by engaging our employees and customers and collaborate with Lovepink – which of course emphasize the same goal,” said Anthony Cottan, President Directot of PT Map Boga Adiperkasa Tbk.
“Awareness about breast cancer, its risk factors, and the importance of early detection is relatively low in Indonesia. Many women are not educated about the need for regular breast self-examinations, mammograms, or clinical screening. We are very pleased that many people and institutions have contributed to raising awareness about breast cancer, including MBA through its 7 brands.”
“Your support empowers us to reach out to many women and provide them with the care they deserve. Together we’re making a difference, spreading awareness, and working towards a future where breast cancer is no longer a silent threat,” said Madeline Mutia, Founder of Lovepink.
“For several years now, the Paul community has been committed to Pink October by supporting associations that fight against breast cancer, whether they are dedicated to research, prevention or support for women affected by the disease.”
“Starting last year, Paul in Indonesia took up this cause as well. Paul is teaming with Lovepink with the goal of raising even more awareness about breast cancer. This time, Paul is delivering 5 Pink October menu, with a certain percentage of the purchases going to Lovepink with the aim of helping them carry out their noble objectives,” said Michelle Hendrawan, Head Marketing of Paul.
