The campaign also includes video shorts filmed by New York City-based cinematographer, Joshua Steen, and styled by Bernat Buscato, acclaimed fashion stylist, editor and designer. These shorts depict guests’ transformation as they discover moments of inspiration from the imaginative local touches at Andaz hotels around the world.
The campaign artwork will be featured in international markets throughout North America, Europe, the Middle East and Asia across print, online, and paid and brand-owned social channels.
“Geared towards an audience of travelers and lifestyle enthusiasts interested in creative expression, design, art and luxury goods, each element of the Be Like No One’s Watching campaign truly reflects Andaz guests’ desire to explore different parts of themselves,” said Kenneth Villamil, vice president, product and brand development for Hyatt’s lifestyle and luxury brands.
“After watching the Andaz brand grow and evolve since its very inception, I am incredibly excited to see the evolution of creative visuals, short films and overall new identity build on the playful luxury the Andaz brand has always been known for, now with a more expressive twist.”
To experience the evolution of Andaz visual identity, explore the stories behind the videos and images of Be Like No One’s Watching and view a full list of on-property experiences, please visit the official brand website: andaz.com/belikenooneswatching.
About Andaz
Global in scale while local in perspective, the Andaz brand empowers self-expression and stimulates guests’ curiosity through imaginative travel for a distinctively local experience.
Through thoughtful, unscripted service tailored for travelers, Andaz hotels enable guests to go beyond the familiar to discover and define their personal essence while immersing themselves in the spirit of the eclectic culture around them.
Currently, there are 29 Andaz hotels open: Andaz 5th Avenue in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort & Bungalows, Andaz Savannah, Andaz Maui at Wailea Resort, Andaz Munich Schwabinger Tor, Andaz Ottawa ByWard Market, Andaz Mayakoba Resort Riviera Maya, Andaz Mexico City Condesa, Andaz Costa Rica Resort at Peninsula Papagayo, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Prague, Andaz Singapore, Andaz Bali, Andaz Pattaya Jomtien Beach, Andaz Delhi, Andaz Xintiandi in Shanghai, Andaz Shenzhen Bay, Andaz Tokyo Toranomon Hills, Andaz Seoul Gangnam, Andaz Capital Gate Abu Dhabi, Andaz Dubai The Palm, Andaz Xiamen, Andaz Vienna Am Belvedere, Andaz Nanjing Hexi and Andaz Macau.
For more information, please visit andaz.com.
