The agency Onirim, the creative force behind the project, captured the MGallery essence through a campaign that will appear in France, the UK, Australia, and China, as well as in the collection of more than 120 hotels around the globe.
Once the creative concept had been developed, an artist was handpicked to help bring it to life. Ronan Gallagher, a photographer and creative director known for his documentaries, was the natural choice. Here, he expresses M Moments unpretentiously, with magic.
Curious explorers can engage in exciting new skills and potentially discover their lifelong passion at MGallery’s collection of more than 120 boutique hotels worldwide
“I like being able to apply my documentary philosophy to a campaign. I try to create emotions, intrigue, and beauty. With MGallery, I feel that we have created profound images that resemble real life.” — Ronan Gallagher, photographer
Inspired by a desire to collect both these locations and these moments, the formats have been created as 90-second, 30-second, 15-second, and 6-second videos. They will be distributed across 6 channels: the press, YouTube, Pinterest, Instagram, Little Red Book, and programmatic video.
