Swarovski to Present First Take on New Squared-Toed Converse Chuck 70
How do you honor the past, while building the future?
For over 100 years, the Chuck Taylor All Star has been adopted by athletes, musicians, artists, dreamers, and thinkers as a classic symbol of style, self-expression, and accessibility. Its canvas upper, All Star patch, rubber toe cap and vulcanized pinstripe rubber sole are recognized worldwide.
For the last five years, Converse has been experimenting to provide new forms of expression for those unafraid to take a chance. And now, provides a new take on the icon’s toe cap and bumper.
Joining the De Luxe family, comprised of the recently introduced Chuck 70 De Luxe Heel and Chuck 70 De Luxe Wedge, the Chuck 70 De Luxe Squared transformed its iconic rounded rubber toecap into one with angular, squared proportions for an entirely new expression.
With nuanced stitched detailing and a reshaped, octangular Chuck patch, the upper evokes the Chuck Taylor’s notable DNA. As the newest addition, the silhouette will first be presented in classic colorways.
In honor of its debut, Converse also enlists Swarovski, the iconic crystal manufacturer to present a first take on a brand-new silhouette.
No stranger to the world of collaboration, Swarovski crystal is synonymous with innovation and creativity and has inspired mesmerizing designs for over 125 years. And much like Converse, Swarovski has a long history and legacy in the world of fashion and entertainment, and have been adopted, beloved and embedded in some of culture’s most iconic moments.
As two brands fueled by innovation and creativity, Swarovski allows endless opportunities for self-expression, so there are few better partners to first present the newest offering from Converse.
Featuring over 1,300 individual Swarovski crystals encrusted on each pair, the De Luxe Squared allows the silhouette’s upper to shine and juxtaposes the notable upper with an assortment of multi-sized crystals.
The Chuck 70 De Luxe Squared and the Converse De Luxe Squared with Swarovski© Crystals will debut globally on February 1, 2024, on Converse.com and select global retailers.
Completing the De Luxe trio of silhouettes, the De Luxe Wedge and De Luxe Heel are also both now available in April 2024 on Converse.id, Converse store at Kota Kasablanka and Swarovski store at Grand Indonesia.
