All year long, Sofitel promotes local cultures and makes them accessible to as many people as possible through partnerships with arts institutions across diverse genres. In this campaign, the brand pays tribute to cinema and Mexican culture, by showcasing Mexico City’s National Museum of Anthropology and a traditional market.
Sofitel embodies a more sustainable and committed luxury highlighting local artists and local cultures, a way to give back to the communities where Sofitel’s 120 hotels are located.
Practical info
Director • John Hillcoat
Chief Operator • Philippe Le Sourd
Ambassadors • Gillian Anderson and Dali Benssalah Agencies • Havas Paris • Prose on Pixels (POP)
About Sofitel
Established in 1964, Sofitel is the first international luxury hotel brand to originate from France. Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service.
At Sofitel, beauty is in the details: life’s simple pleasures such as gastronomy and sleep are art forms for an incomparable experience. Sofitel now boasts more than 120 hotels, all elegant and unique, in the world’s most sought-after destinations. Among its most remarkable properties: the Sofitel Paris Le Scribe, the Sofitel London St.James, the Sofitel Dubai The Obelisk, the Sofitel Mexico City Reforma and the Sofitel Ambassador Seoul.
The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as the Sofitel Legend Old Cataract Aswan, the Sofitel Legend Santa Clara Cartagena and the Sofitel Legend Metropole Hanoi.
Sofitel is part of Accor, leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
