The Group strengthened its brand ecosystem with new properties, spa & gallery openings, residence launches and service extensions
Banyan Group, an independent multi-branded global hospitality leader, continues its 2024 expansion trajectory, building on its 30th year with significant growth and a record number of new openings for the flagship Banyan Tree brand. This expansion includes developments across hotels, spas, galleries, and residences, further solidifying Banyan Group’s diverse portfolio and its strategic presence in dynamic markets.
“From breaking records with our flagship brand to unveiling our largest property to date, we’re not merely growing — we’re thriving,” said Eddy See, CEO of Banyan Group. “Our expansion during our 30th anniversary is a testament to our steadfast dedication to delivering unparalleled experiences and driving purposeful growth in dynamic markets. Our strategic foresight and adaptability to market demands are reflected in the remarkable expansion of our offerings, surpassing the ever-evolving needs of travellers.”
In January 2024, Banyan Group announced a robust pipeline for the year, encompassing hotels, spas, galleries, and residences. With 10 openings to date, the second half of 2024 promises continued momentum with additional high-profile launches across key markets.
Banyan Tree — New Markets and Growth
The flagship brand, Banyan Tree, is leading with a record number of five openings in one year. Recent openings in China include Banyan Tree Dongguan Songshan Lake and Banyan Tree Suzhou Shishan, with Banyan Tree Yangcheng Lake, Suzhou debuting in August 2024.
The brand has also expanded in Mexico with the opening of Banyan Tree Veya, Valle de Guadalupe, in May 2024, a 16-acres wellbeing-focused resort with sleek and modern design that blends seamlessly into the bespoke vineyards.
A significant milestone is the debut of Banyan Tree in Japan with Banyan Tree Higashiyama Kyoto opening in August 2024. Located in the historic Gion and Higashiyama districts, it will be the only hotel in the area with a natural onsen on-site, featuring traditional Japanese architecture and modern design. The intimate 52-room hotel is enveloped by a bamboo forest, designed to evoke harmony with the sense of place.
