Next, Aries Adenata, a supplier of gendar crackers for Sarirasa, provided deep insights into the safety measures implemented in gendar cracker production. Aries will explain the process from selecting high-quality raw materials to hygienic manufacturing practices.
Through detailed explanations from Rita and Aries, Sarirasa Group demonstrated its dedication to maintaining high standards in every product they produce. This initiative not only reflects Sarirasa’s commitment to food safety and product quality but also their efforts to protect consumer health and build market trust. In this way, Sarirasa Group continues to strengthen its position as a responsible and innovative leader in the culinary industry, focusing on sustainability and quality.
Expanding Indonesian Flavors to the International Stage Through Gastronomic Diplomacy
Sarirasa Group continued with an in-depth session on Indonesian gastronomic diplomacy, highlighting how trade strategies and the role of the diaspora can expand the global reach of Indonesian cuisine, especially for Sarirasa. Arsjad Rasjid, Chairman of the Indonesian Chamber of Commerce and Industry (KADIN), spoke about how trade agreements and export initiatives can serve as culinary bridges, helping Sarirasa Group’s ingredients and food products reach international markets.
Arsjad also highlighted the invaluable contribution of the Indonesian diaspora as culinary ambassadors, who through their restaurants and culinary initiatives, help shape global perceptions of Indonesian cuisine. This initiative supports Sarirasa Group’s international expansion plans, aiming to bring the delights of Nusantara cuisine to the world.
Stephan M. Tanaja from Sarirasa International and Felix Ang, Director of Sarirasa International Europe, explained how the Netherlands serves as a strategic gateway for introducing Indonesian cuisine to Europe. They emphasized the importance of the historical and cultural ties between Indonesia and the Netherlands, which have been established since the spice trade era. This strong connection creates a fertile ground for introducing Sarirasa in Europe, with the Netherlands as the main entry point.
Through this strategy, Sarirasa Group hopes to expand the presence of Indonesian cuisine on the global stage. By designing restaurant concepts that blend authentic Nusantara flavors with innovative approaches suited to local tastes, Sarirasa seeks to attract more culinary enthusiasts worldwide, strengthening its position as Indonesia’s leading culinary ambassador.
The Future of Sustainability in the Hospitality Industry
Sarirasa Group demonstrated its commitment to sustainable practices through various initiatives that support environmental preservation and social responsibility. In a discussion session on sustainability in the hospitality industry, Prof. Dr. I Gede Pitana and Vinda Damayanti Ansjar, S.Si., M.Sc., Director of Waste Reduction from the Ministry of Environment and Forestry, provided key insights into practical strategies for integrating sustainable practices into the daily operations of the hospitality business, including effective waste management.
These insights are relevant to Sarirasa Group’s efforts to maintain sustainability and environmental responsibility throughout its business operations.
