“Be More Here”, a new global brand platform complementing the reimagined World of Hyatt loyalty program, encourages guests to immerse in meaningful experiences rooted in care
Hyatt is proud to announce the launch of “Be More Here” in Asia Pacific, building upon its global launch earlier this year. “Be More Here” is a new brand platform that invites guests, members and customers to lean into the transformative powers of travel and be more present.
Following the new World of Hyatt loyalty program updates that allow members to earn more and have more choice in rewards, guests are now encouraged to embrace the moment through purposeful experiences rooted in care.
“We’re thrilled to introduce ‘Be More Here’ in the Asia Pacific region, offering guests an invitation to be more present, and immerse themselves into the richness of each experience – from wellbeing rituals to exquisite culinary journeys. This platform signifies our commitment to each guest’s wellbeing and to providing unforgettable experiences.
Through ‘Be More Here,’ we aim to create transformative journeys where every interaction leaves a lasting impression.” – Carina Chorengel, Senior Vice President – Commercial, Asia Pacific at Hyatt Hotels & Resorts.
Whether encouraging guests to “Be More Foodie,” “Be More Immersed,” “Be More Celebrated”, “Be More Wanderlust” or “Be More Family,” the “Be More Here” platform will mark a new way for Hyatt to demonstrate care through its growing portfolio and unique experiences across the Asia Pacific region and its global portfolio.
Central to the Be More Here brand platform, Hyatt is offering unique ways for guests to care for their wellbeing, including:
- Healing Rituals: Embark on a spiritual journey with the Balian, a traditional healer, at Alila Manggis which has been the focal point of healing in Bali for centuries.
- Wellness Retreats: Harmonise your body, mind, and spirit, leading to inner balance, and tranquillity at The Barai Spa at Hyatt Regency Hua Hin and discover Thai healing philosophy, which is based upon four elements: earth, water, air, and fire.
- Sleep at Hyatt Program: Available at Hyatt hotels in Australia and New Zealand, Sleep at Hyatt packages offer exclusive ritual packs curated with organic spa brand, iKOU, featuring Australian-made essentials like a sleeping mask, calming herbal tea, linen mist, bath salts, and aromatherapy roll-on for restful nights.
