On August 21-22, 2024, the University of Indonesia Leadership Development Center (UI LDC) hosted an event in Jakarta with the theme “Impactful Communication for Leaders.” The event aimed to help leaders enhance their communication skills and featured various exciting insights on how to communicate in a way that truly makes an impact!
The key to impactful communication is how we convey a message that influences and leaves a deep impression on the listener. In the workplace, this skill isn’t just important—it’s crucial for achieving team success and meeting business goals.
According to one of the speakers, Ika Sastrosoebroto, CEO of Prominent PR and a Licensed Practitioner of Neuro-Linguistic Programming, “Communication is easy if you think of it that way! With the right words and style, you can touch emotions and stimulate the audience’s thinking.”
What Was Covered in This Event?
Ika Sastrosoebroto discussed how leaders can explore their roles in different areas of life through effective communication. She emphasized that impactful communication is not just about delivering information, but about delivering it effectively.
“Communication contributes 20% to the overall work process, but its role as a key catalyst can determine 80% of the company’s target achievements,” she said.
Additionally, Andri Nooriman, an expert with over 25 years of experience in Brand Consulting and Marketing Communication Agency, talked about the importance of understanding our roles within an organization and the essence of communication.
One of his interesting tips was, “always make eye contact with the audience.” This simple action can create closeness and a stronger connection between the speaker and the listeners.
This event was not just attended by a few individuals; it was packed with participants from various professional backgrounds! Attendees included people from central and local government agencies, business players, state-owned enterprises (BUMN/BUMD), national and multinational companies, non-profit government organizations, startups, and universities.
Ika Sastrosoebroto
All of them came with one goal in mind: to understand the importance of impactful communication for leaders.
