Setting the example for continuing to actively protect and support the coastal and marine ecosystems surrounding Maroma and the greater Quintana Roo region, it will be an illustration of how Parley and Belmond will collaborate at other seaside properties in the future, with the intention to instill a sense of stewardship and responsibility that drives impact.
Taking Action
The partnership will see initiatives and areas of impact that range from active conservation and operational changes to ocean education, designed to drive long-term positive changes in the surrounding community and ecosystem.
Launch initiatives include:
- Educational programmes with hotel team members to foster a deep understanding of the oceans, and embrace and inspire community stewardship. Tailored Parley AIR Talks hosted at Maroma with the hotel team will raise awareness for the state of the oceans and garner support for initiatives that protect oceans, with two talks hosted to date and four more planned throughout the rest of 2024.
- Creation of Maroma’s ‘Ocean Guardians’ programme, celebrating employees’ role in protecting their local environment alongside Parley’s network of experts, and creating engaging content that educates guests about the biodiversity found along the Riviera Maya coastline. 10 of Maroma’s team members have been certified to date as Ocean Guardians, through a series of immersive courses to help lead the community forward.
- Collaborating with coral experts and local scientists, Parley and Maroma will support crucial conservation, restoration and citizen science projects that protect coral reefs.
- Expanding protected zones and nesting areas for sea turtles, bolstering biodiversity and long-term conservation.
- Connecting with Parley’s wider network to identify innovative approaches that minimize the impacts of abundant invasive sargassum, ensuring the ongoing preservation of this coastal ecosystem.
- Taking action against plastic pollution through beach clean-ups, to support the hotel staff’s leadership role in present and future environmental efforts to preserve and protect native biodiversity.
- Developing materials and programs in collaboration with Maroma staff and community to engage hotel guests in ocean education and exploration programs that inspire ecological stewardship
