Starbucks Celebrates Indonesia’s 79th Independence Day with Cultural Heritage Nostalgia

“Changes in the times are indeed unavoidable and technological developments have shifted the popularity of traditional games that were once played by our parents’ generation. However, games such as congklak, egrang and Wak Wak Gung have a deep philosophy of forming human character such as tolerance, working together in a team, respecting each other, and of course making people who play happy,” said Astrid Tanggara, Marketing Director, PT Sari Coffee Indonesia.

“As a brand that focuses on people as one of its pillars, Starbucks wants to invite everyone to remember happy times through traditional game designs on merchandise, as well as food and beverages inspired by Indonesian flavors,” she added.

All merchandise collections and food and beverages can be obtained at all Starbucks stores in the country starting from August 12, 2024. Happy Indonesian Independence Day!

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high- quality arabica coffee. Today, with more than 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world.

Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.

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