Campari Red Hands Asia 2024
Acknowledging the importance of teamwork in creating menus, this year’s competition shifts from individual entries to teams of 2-3 people. This change allows entrants to promote camaraderie within teams to accurately represent their respective bars, while offering global audiences a peek into the drinking experience with Campari at its centre.
In search of the next aperitivo icon, teams will need to present creations that could extend the branches of the Negroni Tree which includes now iconic staples from the past, present and future like Americano, Boulevardier and Sbagliato.
Centred around “Cocktail & Senses”, submission criteria will require 2 ground rules – the creative incorporation of one of the senses—Sight, Smell, Taste, Touch, Hearing, or Multi Sensorial and the use of Campari. After all, there is no Negroni without Campari, a truth these talented bartenders embrace with every creation.
The Origin of Red Hands Asia
With its bold red hue enhancing every cocktail, Red Hands represents bartenders who creatively elevate the iconic aperitivo as their star ingredient. Initially launched in 2018 as the Campari Bartender Competition Asia which ran for 2 years, the programme brings together masters of mixology to showcase their passion by going beyond creative boundaries to achieve the extraordinary.
Fast forward to 2024 and revived as Campari Red Hands Asia, the competition aims to celebrate bartenders that embody the essence and boldness of Campari. It has now expanded to a global scale to leave a legacy in Campari’s history.
For more details, you can visit the official campaign website at campariredhands.com. For general information about Campari, visit their official website at campari.com. Stay updated on Instagram at @campariid, and follow along with the hashtags #Campari and #CampariRedHandsAsia.
