Changing the Perception of Cigars in Indonesia
Chakra One seeks to dispel the notion that cigars are only for the elite. “We want to eliminate the stigma that cigars are expensive and exclusive. With Chakra, anyone can enjoy cigars, even the younger generation. These cigars are not only stylish but also healthier,” Benny Prasetyo concluded. Through this strategy, Chakra One aspires to reshape the local cigar industry and bring Indonesian products to the global stage.
Chakra One’s presence is not just an innovation in the Indonesian cigar industry; it also serves as a model of economic empowerment by involving SMEs and local farmers. By focusing on quality and accessibility, Chakra One has great potential to penetrate the global market.
The biggest challenge will be market education and expanding distribution so that these cigars can truly be enjoyed by all segments of society. This initiative demonstrates that Indonesian local products have high competitiveness and can thrive internationally with the right strategy.
