The winning short film will be aired across some Soho House venues in September to add an extra layer of celebrations to the activation.
In Indonesia, consumers can experience Negroni Week for themselves with more than 300 venues participating. This year’s Negroni Week in Indonesia is more than special as we welcome Tomasso Cecca, Global Head of Camparino Licensing & Mixology, Milano at Da Maria, Bali on 18th September 2024.
Tomasso, with his deep passion for mixology and years of expertise, has a rich background working for several private member clubs. He eventually crossed paths with Roberto Cavalli and helped him to open a unique restaurant that seamlessly combined the worlds of fashion and food.
Now, Tomasso is at the helm of Camparino in Galleria, a one-of-a-kind venue located in the heart of Milano. This iconic establishment is a symbol of the city, blending tradition with innovation. Camparino in Galleria is renowned as the ultimate destination for the Milanese Aperitivo experience and has become a global trendsetter in this ritual.
At Da Maria, Bali for one night only, Tomasso is set to showcase a Negroni cocktail that is crafted to perfection, showcasing his unparalleled skills in mixology. To sum up this outstanding week, Negroni Week closing party will be held on 22nd September 2024 along with the beautiful sunset at Desa Potato Head, Bali; an oceanside hub of creativity where music, art, design, food and wellness play together.
Michele Porta, Global Channel and Customer Marketing Sr. Director, commented: “We’re thrilled to be seeing bartenders and consumers embracing the Negroni Week celebrations once again this September. Negroni Week is a global initiative that is aimed also at supporting a fair and sustainable future for the hospitality and beverage industry through the Slow Food Negroni Fund.
For this 12th edition, we will be supporting the fundraising by inviting people to celebrate the stories that our amazing bartenders partners have created with Campari at the heart. With Imbibe, we raise our glasses to another successful Negroni Week!”
For more information about what’s happening during Negroni Week 2024 visit negroniweek.com and follow #campari #nonegroniwithoutcampari #negroni #negroniweek24 @Campariofficial, @campariid and @imbibe.
About Campari
Campari, the iconic, Italian red spirit sitting at the heart of some of the world’s most famous cocktails. Campari was founded in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since. Vibrant red in colour, Campari’s unique and multi-layered taste is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water.
