Ascott Privilege Signatures: Enhancing Exclusive Member Experiences in Southeast Asia
Demonstrating its dedication to the Southeast Asian market, Ascott recently held the second edition of its prestigious Ascott Privilege Signatures programme in Singapore.
This exclusive event invited top-tier Ascott Star Rewards (ASR) loyalty members and VIP guests to immerse themselves in the excitement of the night race from the Ascott Privilege Signatures Lounge at the Singapore Flyer, which offered prime views of the race action, complemented by a gourmet selection of food and beverages.
Launched earlier this year, Ascott Privilege Signatures is an integral part of Ascott Star Rewards’ brand promise to ‘Stay Rewarded’. The programme caters to the growing demand for experiential travel by offering unique, ‘money-can’t-buy’ experiences.
The inaugural event in London in July 2024 featured an afternoon of fine dining at Le Gavroche with renowned chef Michel Roux Jr., alongside VIP access to the Wimbledon finals.
Upcoming Ascott Privilege Signatures events include exclusive experiences with Chelsea Football Club, following Ascott’s recent appointment as the club’s Official Global Hotels Partner.
About The Ascott Limited
Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing.
Its award-winning hospitality brands include Ascott, Citadines,lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.
