Initiated in February 2022, #pelarian has received great enthusiasm and a very positive response from Indonesian youth. The initiator, Creative Tribe, a startup company in the field of creative marketing, along with movement partners, including HatiPlong, RAD 1440 and Vox Populi Publicists, continued the #pelarianweekenders campaign to continue to voice the importance of awareness of mental health, this time highlighting mental health in the workplace.
Throughout 2023 and 2024, this movement has continued to grow and attract the attention of many people, striving to create a safe space for those who want to share, seek professional help and learn.
The #pelarianweekenders event invites everyone to participate in the #pelarianmove, a casual run without specific rules while wearing a white shirt as a sign of participation in this campaign and as a form of appreciation and care for oneself and others. After running together, there is also a #pelarianchitchat, a casual discussion and chat with a psychologist. (*)
