Jaipur Rugs, a global leader in handcrafted rugs, proudly opens its flagship showroom in Singapore, bringing the brand’s rich Indian heritage and exquisite craftsmanship to the forefront of Asia.
This launch represents a pivotal moment for the brand, renowned for blending traditional Indian artistry with contemporary design, as it continues to grow its international presence and share its luxurious, handcrafted rugs with the Asian market and beyond.
A Brand with Deep Roots in Craftsmanship, Tradition, and Social Good
Since its founding in 1978 by Nand Kishore Chaudhary, Jaipur Rugs has grown from a small operation with just two looms and nine artisans into India’s leading manufacturer of handmade rugs, now available in 60 countries around the globe.
The brand celebrates its accomplishments to weave together the talents of over 40,000 artisans from rural communities, offering them sustainable livelihoods and empowering marginalized groups – especially women who remarkably make up eighty-five percent of its demographic of expert weavers – establishing a distinctive model of social entrepreneurship within the design realm.
The brand prides itself on combining ancient rug-making techniques with modern design sensibilities, showcasing craftsmanship passed down over generations.
Each rug undergoes a meticulous process involving 180 skilled hands, embodying a 2,500-year-old weaving tradition that is both ethical and sustainable and by upholding these values, Jaipur Rugs has not only become a symbol of luxury but also a pioneer in the ethical production of handmade carpets, resonating with design-conscious consumers and collectors alike.
The Singapore Showroom: A Celebration of Craftsmanship and Culture
Set within a charming traditional chinese shophouse on the iconic Amoy Street in Singapore, a location reflective of its vibrant tapestry of culture and history, guests will gain valuable insights into Jaipur Rugs’ creative process and the foundational values of the brand: Empathy, Simplicity, Integrity, Shared Wisdom, and Humility; all while witnessing the exquisite craftsmanship of Jaipur Rugs firsthand, exploring the diverse collections and discovering the inspiring stories of the artisans.
Featuring a striking entrance adorned in Jaipur pink—a colour that symbolises hospitality both for the brand and the city of Jaipur, the store also showcases fluted panels inspired by Chand Baori, the renowned step wells of Jaipur, creating a captivating connection to the region’s rich heritage.
