The rugs have been creatively incorporated as finishing details on columns, countertops, and benches, adding a distinctive touch to the design where the newly launched flagship showroom blends cultural influences in a truly remarkable way.
The store proudly presents a curated selection specifically tailored for the local and regional audience, including a dedicated section for its flatweave collection, showcasing exquisite designs crafted from jute, sisal, and wool.
Additionally, visitors can explore a stunning array of modern and abstract hand-knotted rugs, featuring beautiful gradients, embossed lines in the softest silk, and designs that evoke the elegance of Chinese ink strokes.
The Manchaha Collection: A Vision Beyond Carpets
Beyond its business, Jaipur Rugs is deeply committed to its social impact initiatives. Through the Jaipur Rugs Foundation, the brand offers training and education to its artisans, improving their livelihoods and creating a ripple effect of economic empowerment in India’s rural regions.
For instance, its Manchaha collection focuses on sustainability and uplifting of rural Indian artisans – by utilizing leftover hand-spun yarn, artisans get to create unique designs that express their emotions and reflect rural life. Inspired by the Hindi phrase “expression of my heart,” it encourages weavers to showcase their creativity freely which results in art works for all to admire.
The collection not only highlights the untapped potential of these artisans but also provides them and their families with a sustainable source of income. Garnering eight prestigious global design awards, the Manchaha collection stands out for its creativity, sustainable design, and commitment to positive social change.
It elevates artisans, celebrates cultural heritage, and exemplifies socially responsible business practices—some of which are beautifully reflected in the pieces showcased at the showroom.
Celebrating Artistic Collaborations
Jaipur Rugs has also garnered acclaim for its creative collaborations with renowned global designers such as Ashiesh Shah, Gauri Khan, and Kavi Chaudhary who have joined forces with the brand to craft exclusive collections that celebrate the beautiful intersection of traditional craftsmanship and contemporary design.
