Paris, France – with about 120 Sofitel properties, more than 120 boutique hotels under MGallery, and a growing portfolio of emblems’ bespoke destinations, the group reports a record growth in 2024 with close to 90 hotels signed in the pipeline to be opened in the coming years under those magnificent brands.
As Sofitel concludes its 60th-anniversary celebrations in 2024, the brand’s rebirth translates into a reignited pipeline, with 32 new hotels to be opened over the coming years. After the latest successful opening of Sofitel Cotonou Marina Hotel & Spa in Benin, Sofitel will keep expanding into key destinations such as Egypt, Vietnam, Portugal, Ireland, Mexico and India;
Sofitel Legend also sees a growth milestone in 2024, with the signature – in only twelve months – of 3 new flagshipsto be opened in Prague, India and in Egypt, in front of the iconic Giza Pyramids.
The same fast-paced dynamic is underway among the collection brands:
- MGallery, the storied boutique-hotel brand, is unfolding a new chapter with 48 hotels in the pipeline, expanding into new territories such as Japan, the Caribbean, and Mexico.
- Emblems, Accor’s new high-end collection brand, makes a remarkable debut with already 7 iconic flagship hotels signed in Europe, South-East Asia and North America.
“2024 has been a milestone year for our brands, marking unprecedented development momentum. This accelerated pipeline reflects the dedication and hard work of our exceptional teams worldwide, strengthening our network’s consistency, redefining our brand identity, and elevating our brand promise.”
“Two years ago, this new era was just a vision as we laid the foundations of our new organization and shaped our strategic roadmap. Today, it has become a reality. There is nothing more rewarding than restoring clarity and pride to the brands and its talented people,” said Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems.
Luxury is all about consistency
Two years after reuniting Sofitel, Sofitel Legend, MGallery and Emblems under the leadership of Maud Bailly, these flagship brands of Accor’s luxury and lifestyle division are reaping the rewards of a comprehensive transformation.
This journey has consisted into restoring clarity and consistency to each brand identity and rejuvenating the existing hotel network. With major refurbishments underway like Sofitel New York and Sofitel Montreal Golden Mile – set for completion by fall 2025, 26% of the Sofitel network is currently being renovated.Notable renovations, such as Sofitel Athens, Sofitel Bangkok Sukhumvit and the iconic Sofitel Sydney Wentworth have already been met with success.
Meanwhile, 8% of the MGallery Collection portfolio is under renovation, with projects like Manly Pacific in Australia, which just won Prix de Versailles, or Grand Hôtel Roi Renée Aix-en-Provence in France leading the way. The global scale of transformation has enabled to launch a virtuous dynamic of renovation.
At the same time, each of the 9 openings this year has been a unique moment, tailor- made to reflect the local culture and the hotels’ aspirations. These magical experiences are constantly raising the standards and impact, such as the inauguration of Sofitel Cotonou Marina Hotel & Spa in the presence of Benin Government last December 12th.
