Luxury collection brands MGallery and Emblems are seeing a surge in development, with more than 55 hotels combined in the pipeline. MGallery continues to bring meaningful and memorable moments to an ever-growing number of destinations.
This year, the brand entered Japan with the opening of Hotel Sosei Sapporo – MGallery Collection and unveils the historic Domaine du Liziec Vannes – MGallery Collection in the West of France.
Exciting new signings are expanding MGallery’s global footprint, including its debut in the Caribbean with the signing of The Whimsy Hotel – MGallery Collection in Saint- Martin and Marival Armony Punta Mita – MGallery Collection in Mexico.
MGallery is also strengthening its significant traction in Europe, with 67 hotels already open and more than 19 in the pipeline. The brand is expanding rapidly across Southern Europe (Portugal, Italy, Greece) as well as Eastern and Central Europe. France remains a dynamic market for the brand, with three resort signings this year.
In the Middle East and Southeast Asia, MGallery has a portfolio of 27 hotels and 17 in the pipeline, with expansion continuing at pace. Notably, two hotels are set to open in Phuket Thailand in 2025, and further projects are in development across the region, including Makkah in Saudi Arabia.
Meanwhile, Emblems Collection, the high-end collection brand, is on a strong trajectory with its debut 7 properties signed in all continents and 9 under final negotiations for hotels in North America, China, Vietnam, and Europe, including Italy, the UK, and Greece.
“We are proud to already have 7 Emblems flagships signed with openings planned as of 2025. Though details remain confidential, the demand for this emblematic brand is growing rapidly, and we are excited to bring Emblems to life in the coming months, with its first opening in an exceptional location in Europe,” said Maud Bailly, Chief Executive Officer Sofitel, Sofitel Legend, MGallery and Emblems
The unparalleled growth of Sofitel, Sofitel Legend, MGallery, and Emblems underscores the strength of Accor’s strategic vision and brand-driven organization. With a reinforced pipeline, iconic openings, and transformative refurbishments, these four brands are redefining committed luxury hospitality across continents.
As they continue to expand into emerging and established markets, their enduring appeal reflects a bold commitment to blending heritage, modernity, and cultural authenticity.
About Accor
Accor is a world leading hospitality group offering experiences across more than 110 countries, with over 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.
