In the digital transformation era, strategic marketing communication has become a key success factor for companies, organizations, and individuals to survive and thrive. The shift toward digitalization demands a deep understanding of how to manage messages, media, and audiences effectively.
To address this need, the Department of Communication Science and the Master’s Program in Communication Science at the Faculty of Social and Political Sciences (FISIP), Universitas Muhammadiyah Jakarta (UMJ), are organizing a National Seminar titled “Strategic Marketing Communication in the Digital Transformation Era” (Komunikasi Pemasaan Strategis di Era Transformasi Digital).
Why Is This Topic Important?
Relevance to Current Conditions
Digital transformation is reshaping the global business and communication landscape. Organizations are required to be more adaptive in their marketing strategies, utilizing digital technologies like social media, data analytics, and artificial intelligence to reach broader audiences.
Opportunities to Learn from Experts
This event features speakers who are experienced practitioners and academics in their fields:
- Muhammad Sobirin (Director of BSI Maslahat)
- Muhammad Arifin Purwakananta (Deputy of BAZNAS RI & Master’s Student in Communication Science, FISIP UMJ)
- Wairis Soleh (Group Head Creative BERAKAR)
- Burhan Abe (Media & PR Consultant)
- Moderator: Agus Hermanto, M.Ikom (Lecturer, Department of Communication Science, FISIP UMJ)
Enhancing Personal and Professional Competence
Participants will gain the latest insights, practical strategies, and guidance to optimize marketing communication in facing the challenges of the digital era.
Event Details
🗓 Date: Tuesday, January 7, 2024
⏰ Time: 09:00 AM – 12:00 PM (WIB)
📍 Offline Location: Auditorium Mr. Kasman Singodimedjo, 4th Floor, Faculty of Social and Political Sciences, Universitas Muhammadiyah Jakarta, Jl. KH. Ahmad Dahlan, Cirendeu, Ciputat, South Tangerang 15419
📍 Online Location:
- Join Zoom Meeting: Click here
- Meeting ID: 891 4736 3908
- Passcode: 262288
Participant Facilities: e-certificate as proof of participation.
Join Us!
We cordially invite you to attend this seminar, either offline or online. Don’t miss the opportunity to expand your knowledge and professional network in the field of strategic marketing communication.
Mark your calendar and make sure to be part of this inspiring discussion!
For further information, contact the official FISIP UMJ committee. We look forward to seeing you there!
