The Role of Academic Institutions
This event also demonstrated UMJ’s commitment to bridging the gap between academia and industry practice. By bringing together experts from diverse fields, UMJ aims to encourage its students to be more adaptive to the changing times.
The seminar underscored that the transformation of mass media in the digital era is inevitable. Innovative and adaptive marketing communication strategies are essential to navigate this dynamic landscape. Participants left the event equipped with new insights on leveraging technology and data to craft more effective communication campaigns.
With the high enthusiasm of participants, this event is expected to pave the way for further discussions on the future of marketing communication in Indonesia. (*)
