Brand Catalyst Reality Club Band Sends Their Love Letter in a Video Manifesto for Converse Indonesia
Converse is launching LOVE, Chuck: A global campaign aimed to reignite the timeless appeal of Chuck Taylor All Star, underscoring its profound influence on sports and culture. The iconic sneakers have served as a unifying force, transcending boundaries and generations since it was first released 108 years ago in 1917.
The LOVE, Chuck campaign celebrates Chuck Taylor’s ability to evoke nostalgia and foster a sense of belonging, as a symbol of youthful rebellion and creative expression. It showcases how this unassuming shoes, embraced by athletes and artists alike, weave together the shared experiences of countless individuals across the globe throughout the long and winding road of self discoveries and expressions.
Converse Indonesia has once again secured Chuck Taylor’s legacy further into 2025 in the contemporary scene by welcoming the acclaimed indie rock and alternative pop band, Reality Club, as their partner for the LOVE, Chuck campaign. Being long-time fans of Converse themselves, Chuck Taylor All Star has been a loyal companion to the band through the ups and downs of their musical journey.
“Dear Chuck, thank you for being here with us. You were always there whenever we have to start over. To restart and reconnect with our loved ones and our best selves. Behind every step, every laugh, and every melody. Love. Reality Club.,” expressed the band in their Converse LOVE, Chuck video manifesto to kickstart the campaign in Indonesia.
Formed in Jakarta in 2016, Reality Club has maintained a solid online and offline presence, having national and international fans fuelled by their introspective lyrics and catchy melodies. They also have solidified their impact on Indonesian music scenes by securing two prestigious recognitions from the Anugerah Musik Indonesia (AMI) in 2023 for Best Alternative Album and Best Alternative Group.
To celebrate further the enduring legacy of Chuck Taylor All Star, Converse Indonesia and Reality Club are planning to bring something special for the coming month of April in the form of a musical performance.Reality Club’s partnership with Converse also serves as a testament to Chuck Taylor’s enduring appeal to artists and its role as a symbol of creative expression within today’s generation, having been known as the brand for those who create and lead.
