Specialty coffee brand Expat. Roasters is bringing Easter festivities to life across all of its locations in Indonesia, offering a warm, family-friendly celebration complete with traditional treats, fun activities, and exclusive beverages. Running from April 14 to 30, 2025, the campaign aims to blend time-honored Easter traditions with the brand’s signature creativity and craftsmanship
At the heart of the celebration are Expat. Roasters’ limited-edition Hot Cross Buns, presented in collaboration with Bali-based Wheatfields Bakery. The buns come in three distinctive flavors:
- Plain – An elevated take on the classic, infused with Nomad coffee beans, topped with espresso glaze, and served with espresso butter.
- Matcha – Earthy and modern, this variant is paired with matcha butter for a unique twist.
- Chocolate Chip – A sweet treat featuring espresso butter and chocolate dust, perfect for those with a sweet tooth.
These specialty buns are available only until April 30. Customers are encouraged to pre-order early to avoid missing out. Promotional discounts are also available: 15% off for a box of six buns, and 20% off for twelve—ideal for sharing or gifting during the holiday season.
To complement the seasonal treats, Expat. Roasters introduces the Sunday Martini, a refreshing, non-alcoholic mocktail crafted by Brand Ambassador Yande Wirawan. Available at all outlets during Easter week, the drink is designed to pair beautifully with the hot cross buns, enhancing the overall festive experience.
“Our Easter program is about bringing people together—families, communities, and coffee lovers,” said Shae Macnamara, CEO & Founder of Expat. Roasters. “We wanted to infuse our cafés with the spirit of Easter through meaningful and joyful experiences, while highlighting the creativity and flavor that define our brand.”
Family-Friendly Activities to Engage All Ages
From April 14 to 20, Expat. Roasters will host Easter Egg Hunts at all participating locations, offering children the chance to win prizes including branded merchandise and exclusive vouchers.
Additionally, selected stores in Surabaya (Dharmahusada and Graha Famili) and Makassar (CPI) will hold Bunny Painting sessions from April 18 to 20 (Friday to Sunday), offering children a creative and engaging way to celebrate the season.
Participating Locations:
- Expat. Roasters Petitenget – Bali
- Expat. Roasters Beachwalk – Bali
- Expat. Roasters Ngurah Rai – Bali
- Expat. Roasters Mori Tower – Jakarta
- Expat. Roasters CPI – Makassar
- Expat. Roasters Graha Famili – Surabaya
- Expat. Roasters Dharmahusada – Surabaya
- Expat. Roasters Hokky Citraland – Surabaya
- Expat. Roasters Juanda – Surabaya
