Explora Journeys, MSC Group’s luxury ocean travel brand, has introduced Explora Club, an elegantly tiered loyalty programme crafted for those who seek more than just a voyage—but a curated journey of elevated experiences.
Explora Club redefines maritime rewards with its five-tiered structure—Classic, Silver, Gold, Platinum, and Diamond—each unlocking a meticulously designed suite of privileges. From priority boarding and personalised gifts to exclusive savings and intimate events, the programme is tailored to enhance every moment, both at sea and ashore.
Members accrue points through:
- Nights at sea (weighted by suite category).
- Destination Experiences booked pre-journey or onboard.
- Onboard spending, including wellness, gastronomy, and boutique purchases.
Anna Nash, Global President of Explora Journeys, remarked, “Explora Club is our ode to the guests who have embraced our vision—where loyalty is not merely acknowledged, but celebrated with meaningful gestures that deepen their connection to the ocean and our brand.”
Unrivalled Privileges Across Tiers
- Tailored Indulgences: Personalised welcomes, birthday surprises (Silver+), and signature turndown rituals (Gold+).
- Exclusive Value: Member-only offers, future journey discounts (Silver+), and wellness credits (Platinum+).
- Seamless Sophistication: Priority access to new itineraries, private airport transfers (Diamond), and complimentary suite upgrades.
- Curated Gatherings: Cocktail receptions with ship officers (Silver+) or Chef’s Kitchen experiences (Diamond).
- Behind-the-Scenes Access: Bridge tours (Platinum+) or after-hours private shopping (Diamond).
Status Match & Retroactive Recognition
Loyalty status from other luxury cruise programmes is honoured, while past Explora journeys count toward tier placement—ensuring guests step aboard with the recognition they deserve.
The Philosophy: Beyond Points, A Shared Passion
More than a rewards system, Explora Club embodies the brand’s commitment to intuitive service and cultural discovery. Each benefit is a nod to the ‘Ocean State of Mind’—a harmony of elegance, connection, and the serenity of the sea.
