Johnnie Walker®, the world’s leading Scotch Whisky brand, elevated the experience at Jakarta’s premium dance music festival Invasion by providing exclusive taste of some of the world’s best scotch to Jakarta’s movers and shakers.
Johnnie Walker® believes in celebrating the character and qualities required for success. As a brand driven by personal progress, Johnnie Walker®s ‘Keep Walking’ campaign conveys perseverance and determination in working towards ambitions and goals.
Speaking about the event Adrienne Gammie, Assistant Chief Representative Officer for Diageo in Indonesia said; “An evening with Johnnie Walker® is all about celebrating every step of progress we have made; however small these steps might be. Invasion, provides the platform to create memorable moments and exult in them with our friends. Our masterpiece blends enrich this revelry with the smooth taste of the unique masterpiece blend the Blue label or Johnnie Walker Gold Reserve, the ideal blend for an indulgent celebration.”
Also present at the event as a guest for the brand was popular actor and celebrity Marcel Chandrawinata, who has just returned from the F1 in Singapore as a special guest of Johnnie Walker®. Sharing his thoughts Marcel said, “It has been an amazing experience to be a part of a global event like F1 with Johnnie Walker® and has given me some priceless memories like an exclusive access to the Paddock area. In my personal experiences working in fashion, media, business or now on the journey to be a family man, all successes, however big or small, are much more meaningful when they are shared with friends, be it at a race or at an amazing music event like Invasion. And nothing speaks celebration to me like a glass of smooth Johnnie Walker® Black Label shared with close friends.”
Johnnie Walker® as a brand is centered around personal progress and celebrates every moment; from major setbacks to epic successes and all the steps and missteps in between. We invite our consumers to celebrate their every achievement and never stop pursuing their dreams with the utmost optimism and confidence.
