A variety of smaller, more niche industries make up the fashion industry. When many people think of fashion, they only think of online stores, design houses and brands, and fashion magazines. The clothing industry, on the other hand, employs other craftspeople and industries.
Of course, there are those who make and sell fabric and notions, but there are also flower designers, embroiderers, seamstresses, and a variety of other artisans. When it comes to fashion shows and marketing, models, stylists, hair stylists, make-up artists, model agents, photographers, and a slew of other non-fashion businesses make up a larger fashion eco-system.
Many industries, particularly those that cater to consumers, experience rapid and frequent change. Consumers and industries are constantly evolving. Large fashion houses, fashion magazines, and retail stores have evolved into TV channels that sell a variety of goods, including fashion, and then the Internet and online retailing.
Not just the selling end of the fashion industry has been affected by the rise of the Internet. It has blurred the line between business and consumer in supply chains, advertising, communications, brand awareness, and other areas.
Not only for selling fashion, but also for forecasting and predicting future trends, social media platforms have become indispensable. Bloggers and other influencers can help sell products, but they can also be used by “Fashion Forecasters,” who use Instagram, other social media platforms, and street-style blogs to predict what will be fashionable next.
The following are just a few of the issues to keep in mind. Finding articles in full-text databases and reports, as well as articles on the Internet, is an excellent way to keep up with new industry trends.
These are just a few of the more obvious concepts to consider when looking at the industry. This was included because it exemplifies the idea that certain aspects of the fashion industry necessitate in-depth investigation as part of a larger picture. (Burhan Abe)
