Elevating the Art of Southern Thai Hospitality
SAii Phi Phi Island Village, SAii Laguna Phuket, and SAii Koh Samui Choengmon, the brand’s trio of free-spirited lifestyle retreats, will be reimagined with fresh interiors, new culinary concepts, sleep-inducing beds, an InSAiiders Guide and more
SAii Resorts, the free-spirited lifestyle brand from S Hotels and Resorts PCL, the leading Thai hospitality company, will introduce its experience-seeking guests to a new era of authentic Southern Thai hospitality following an extensive project to reimagine its three upper-upscale resorts in Thailand: SAii Phi Phi Island Village, SAii Laguna Phuket, and SAii Koh Samui Choengmon.
The name “SAii” derives from the Thai word for “sand,” and the trio of SAii Resorts in Thailand offer idyllic, immersive and eco- sensitive escapes on three of the kingdom’s most enchanting tropical islands. Since its launch in 2019, the brand has already won a lot of followers and generated many repeat visits.
Now, to further elevate these properties, SAii Resorts is embarking on a widespread programme of upgrades that will encompass almost every touchpoint, including the guestrooms and suites, lobby areas, restaurants, spas, swimming pools and more.
Each element will embrace SAii Resorts’ natural and sustainable philosophy, and Southern Thai arts & crafts, including local pottery, will be incorporated in the design concept.
The new room concept at SAii Phi Phi Island Village is based on a nautical theme, to represent the resort’s island heritage
At SAii Phi Phi Island Village, the Thai-inspired retreat nestled in 70 hectares of coconut groves on Koh Phi Phi Don, the interior décor will reflect the resort’s commitment to marine conservation with playful artworks that represent the underwater world.
Intended to let every visitor “Recharge in Your Own Shell,” the refurbishment will enhance the contrast between the original rustic architecture and contemporary interiors, with natural earthy tones to calm the soul and local materials that evoke the spirit of Koh Phi Phi’s roots.
The resort’s spacious Thai bungalows will be transformed with a nautical design concept inspired by island life, with sustainable materials such as bamboo and grass used to craft the outdoor chairs and lamps, and headboard artwork created from the ropes used to tie up boats.
